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Business, Hierarchies, and Social Networks
TweetRemember the Deck of Cards that the U.S. military unveiled after the 2003 invasion of Iraq? In addition to Saddam Hussein, it featured a who’s who of the regime’s inner circle. If you’d diagrammed...
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Is Your Network Deep or Wide?
TweetIs your network deep or wide? Tiger Woods‘ network is very wide–but it turns out it’s not very deep. Few top players turned up to play his tournament over the Fourth of July weekend. When Tiger,...
View ArticleSocial Media Rules, Wrongs, and Beating Ourselves Up
TweetWe need to stop beating ourselves up. There seem to be two big trends among social media proponents these days: Beating up on people and companies alike for using social media “wrong.” Beating up...
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Is Your Marketing Team Obsolete?
TweetHubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified...
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LinkedIn: The New Frontier for Spammers?
TweetI’m seeing a disturbing trend of late: people using LinkedIn to blatantly self-promote and hawk their wares. It started with a trickle: An occasional e-mail suggesting I might be interested in a...
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10 Social Tools to Help Your Business
TweetWe talk a lot about the “big 5″ social media platforms (blogs, Twitter, Facebook, YouTube, and Flickr). But the conversation universe is a much bigger place, and there are other platforms,...
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5 Digital Trends to Watch
TweetIf Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based...
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The Problem with Instant Gratification
TweetWe’ve all seen it: the person who’s talking at you while scanning the room looking for someone more important. But who’s “more important” anyway? The intern in the cubicle might be president...
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Finding Your Community Engagement Sweet Spot
TweetOne colleague is frustrated because the forums on her membership site are getting little traction. She’s set up “pull” options for people to get e-mail alerts to new conversations. She’s posted...
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Does a Top Profile on LinkedIn Mean Anything?
TweetTwenty million people received a flattering e-mail from LinkedIn the other day telling them they had one of the most viewed profiles in 2012 (either Top 5 percent or Top 10 percent). Hurrah,...
View Article4 Tips for Finding Your Online Voice
My friend Angelo probably doesn’t know it, but he helped me find my online voice. We were standing on a line to get our photos taken at an AdWeekDC event shortly after the 2008 election. Panelists from...
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The 4th Digital Revolution is Coming
The next stage of the digital revolution is coming, and Mark Schaefer thinks he knows what it will be. At a terrific talk on “content shock” at Google’s DC headquarters, Schaefer discussed the past,...
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The Surprising Truth About Mobile
Digital is changing the way we interact with the world. Here are a few facts about how my digital behavior has shifted in just the last 12 months: Reading the newspaper on my Kindle (goodbye print)....
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Is LinkedIn the Anti Social Network?
Now we are 7. My blog turned seven on June 4, which means I’ve been blogging here since 2008. Which seems a long time, especially in digital years (which make dog years seem quaint). I wasn’t marking...
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This Superpower Will Make Your Business Better
I know who’s obsessed with bacon and who has seen Jimmy Buffet in concert 100 times. I can tell you who roots for the Mets, or the Tigers, or the Cubs. Who’s crazy about the NBA and who really, really...
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My 79 New LinkedIn Connections
I received 79 new LinkedIn connections on Saturday. Before you congratulate me on my networking prowess– Before you pity me for having nothing better to do on a Saturday morning than send out LinkedIn...
View ArticleYour Awesome LinkedIn Responsibility
I was updating an old article recently that had a wonderful line about Rolodex(es). I used to have two large ones filled with mostly business cards stapled onto index cards that contained the contact...
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4 Ways to Identify & Attract Potential Customers
A new subscriber emailed me recently to say that his biggest challenge is identifying and contacting potential customers. He’s not alone. Most businesses struggle to identify and attract new customers...
View ArticleThe Problem with Instant Gratification
We’ve all seen it: the person who’s talking at you while scanning the room looking for someone more important. But who’s “more important” anyway? The intern in the cubicle might be president someday....
View ArticleThe Problem with Instant Gratification
We’ve all seen it: the person who’s talking at you while scanning the room looking for someone more important. But who’s “more important” anyway? The intern in the cubicle might be president someday....
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